Christopher Rizek Comments in Politico on Companies Mining Tax Data
Intuit’s plans to buy Credit Karma are putting a spotlight on an overlooked, though sensitive, issue: how tax preparers can cash in on the information their clients provide in tax returns.
Credit Karma, which allows anyone to file for free, uses their tax data — with their permission — to tailor ads to them for things like credit cards.
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“We live in a data economy — information is the most valuable thing out there,” he said.
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